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Evaluating the Influence of Reviews and Ratings on E-commerce Purchasing Decisions

EasyChair Preprint 11671

7 pagesDate: January 3, 2024

Abstract

In the era of digital commerce, the significance of online reviews and ratings in influencing consumer purchasing decisions cannot be overstated. This research paper undertakes a comprehensive examination of the intricate relationship between reviews, ratings, and e-commerce purchasing behavior. The study seeks to unravel the dynamics, drivers, and impacts of user-generated content on consumer decision-making processes in the online marketplace. The paper contributes to existing literature by offering a nuanced understanding of the mechanisms through which reviews and ratings shape e-commerce purchasing decisions.

Keyphrases: Resilience, Risks, Security

BibTeX entry
BibTeX does not have the right entry for preprints. This is a hack for producing the correct reference:
@booklet{EasyChair:11671,
  author    = {Jane Smith and Chris Liu},
  title     = {Evaluating the Influence of Reviews and Ratings on E-commerce Purchasing Decisions},
  howpublished = {EasyChair Preprint 11671},
  year      = {EasyChair, 2024}}
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