Keyword:Marketing

Publications
The Impact of Personalization on Consumer Engagement and Loyalty Ralph Shad, Ayoolu Olukemi and Axel Egon EasyChair Preprint 14031
The Influence of Culture on Consumer Behavior Ralph Shad and Olaoye Olukemi EasyChair Preprint 14023
The Impact of Cognitive Biases on Consumer Decision-Making Ralph Shad and Ayoolu Olukemi EasyChair Preprint 14017
The Rise of Artificial Intelligence in Marketing Research: Ethical Considerations and Algorithmic Bias Axel Egon, Hubert Klaus and Dylan Stilinski EasyChair Preprint 13957
Exploring the Impact of Emerging Social Media Platforms on B2B and B2C Marketing Strategies Favour Olaoye and Kaledio Potter EasyChair Preprint 13780
Evaluating the Effectiveness of Data-Driven Approaches in Optimizing Digital Marketing Campaigns Kaledio Potter, Favour Olaoye and Lucas Doris EasyChair Preprint 13773
Analyzing the Effectiveness of Personalized Marketing Strategies in Improving Customer Engagement and Loyalty Kaledio Potter, Favour Olaoye and Lucas Doris EasyChair Preprint 13760
Optimizing Marketing Mix Strategy in the Era of Digital Transformation Favour Olaoye, Kaledio Potter and Lucas Doris EasyChair Preprint 13734
Implementation of Online to Offline Sales Strategy, a Review of Choosing Methods to Increase Sales After the Covid-19 Pandemic Bobby Reza, Ronald Parulian and Imam Suryono EasyChair Preprint 11391
Implementation of Online to Offline Sales Strategy, a Review of Choosing Methods to Increase Sales After the Covid-19 Pandemic Bobby Reza, Ronald Parulian and Imam Suryono EasyChair Preprint 11263
Color in Fashion Design: Orange That Changed Our Perception of Luxury - the Use of Color at Hermès Paris. Elizaveta Kushnirenko EasyChair Preprint 6772
The Effect of Marketing Investment on Firm Value and Systematic Risk Musaab Mousa, Saeed Nosratabadi, Judit Sagi and Amir Mosavi EasyChair Preprint 5419
Effective Combination and Analysis of "Big Data" and "Classic Marketing" Pin-Yuan Huang, Hsiao-Chi Ling and Ruei-Yuan Wang EasyChair Preprint 3596
Analysis of artificial intelligence application by Ukrainian retailers Tamila Nykytyshyn and Nelia Ivanechko EasyChair Preprint 2772
Development of marketing positioning of the pilotless bus in the Russian market Anna Gorokhova and Andrey A. Efremov EasyChair Preprint 2712
Marketing Trends to Face the Sustainability Challenge Valentina Gomes Haensel Schmitt EasyChair Preprint 2092