Keyword:Customer Engagement

Publications
The Effectiveness of Customer Perspective in Balanced Scorecard in Driving Customer Satisfaction and Loyalty in Palestinian Banks Axel Egon EasyChair Preprint 14606
Measuring the Effectiveness of Metaverse-Based Hospitality Experiences Using the Extended AIDUA Approach Edwin Frank EasyChair Preprint 13923
Mastering Personal Selling Techniques: Elevating Your Sales Performance Asad Ali EasyChair Preprint 12193
Customer Engagement in Instagram: the Mediating Role of Perceived Advertising Value Poh Kiong Tee, Deeparechigi Vashu, Ling Chai Wong and Chee Pung Ng EasyChair Preprint 8844
Social Media and Customer Engagement on Vehicle Usage: an Optimists Approach P Divakar EasyChair Preprint 7164
Research on the Factors Affecting Customer Engagement in Social Commerce from the Perspective of Two-Factor Theory – Platform Comparison Between E-Commerce and Social Media Jie Wei and Saisai Qiao EasyChair Preprint 5105